Natural Bait Co.

William Marsh was the inventor of the Marsh Minnow or better known as the Lif-Lik Natural Lure.The company name was the Natural Bait Company located at 1536 Dundas Street West in Toronto,Ontario.The lure was patented in Canada in 1935.The lure was in production prior to this date as a 1934 Rod&Gun ad proclaims the Lif-Lik Natural Lures as the famous lure so bewitchingly life-like,so natural and flashy under water.The metal baits are very attractive and sold in many sizes,shapes and finishes.

PAUL KEERY'S LIF-LIK LURE COLLECTION

LIF-LIK LURE AND 1934 AD

GROUP MARSH LIF-LIK LURES